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Featured article from: Issue #2, 2016

PHENOMENON: Samuji House


Fashion designer Samu-Jussi Koski built a beautiful home for his Samuji brand on Erottaja in Helsinki.

In a courtyard opposite Diana Park is the spacious, one and a half storey Samuji House. The founder and designer of the brand Samu-Jussi Koski has made the space into a combination of a boutique, gallery and a beautiful home.

Downstairs is the latest Samuji collection spaciously exhibited. Upstairs is its own world with beautifully dated old Artek furniture, a touch of art deco and a simple mix of old decorative items and new Samuji Koti items. Karoliina Hellberg’s and Tuukka Tammisaari’s works hang on the walls. The interior changes continuously while the atmosphere remains the same.

—The space corroborates Samuji’s story, a warm and layered atmosphere where various eras and traditions of design are evident. Samuji’s ideology combines genuineness, welfare and the richness of the soul; the enjoyment of art and life, says interior designer Kirsikka Tykkyläinen.

Just sit back and relax on an Alvar Aalto armchair, it is extremely comfortable, and perhaps consider having a nice lunch. If the chair seems to fit you, you can buy it and take it home. It’s already on its second cycle.

PHENOMENON: Samuji House

Samuji House. Erottajankatu 9 (courtyard). Mon–Fri 11–19, Sat 11–17.