THE SPIRIT OF HELSINKI: Men of the cloth
When a very, very, very old company starts life anew, you simply need to keep an eye on them. The badly frayed textile company, established in 1820 by the Scot James Finlayson, was bought in 2014 by three men who understand the importance of both marketing and finance. A glorious ascent began: everyone in Finland seemed to be buying new textiles for the home. So fresh! Now Moomin and Tom of Finland products all fit under one Finlayson duvet cover.